The value co-creation of SimpleLife Festival
碩士 === 國立政治大學 === 科技管理研究所 === 99 === SimpleLife festival, a big cultural two-day event in Taipei Huashan1914 Creative Park every two years since 2006, which attracts more than 30000 people and generates considerable income. It is a collaborative creation on lifestyle aesthetics which combines music,...
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ndltd-TW-099NCCU52300352019-05-15T20:43:09Z http://ndltd.ncl.edu.tw/handle/44jd47 The value co-creation of SimpleLife Festival 簡單中的不簡單:簡單生活節的價值共創 Kao, Yu Ting 高于婷 碩士 國立政治大學 科技管理研究所 99 SimpleLife festival, a big cultural two-day event in Taipei Huashan1914 Creative Park every two years since 2006, which attracts more than 30000 people and generates considerable income. It is a collaborative creation on lifestyle aesthetics which combines music, markets, exhibitions and lectures, and the scale and business model are very innovative in Taiwan. Hence, what are the values from this event and how to co-create it are the precious issue. This research explains: (1) What values do SimpleLife festival create and who are the stakeholders? (2) What are the values for stakeholders? (3) How does conductor co-create with stakeholders? (4) For conductor, what are the key factors to maximize value of holding SimpleLife festival? The findings of this research demonstrate:(1) Participants, sponsors(7-ELEVEN), place provider(Huashan1914 Creative Park), and internet platform(StreetVoice) are the stakeholders of SimpleLife Festival, they gathered by identifying the same lifestyle concept. It creates brand value of lifestyle and promoting value. (2) Participants get income and promoting value; sponsors get income and generate branding; place provider gains awareness and core competence, and backup platform increases stickiness from users. (3) The conductor co-creates with stakeholders by utilizing four powers: build platform, enhance engagement of stakeholders, interacting frequently, and provide values. (4) For organizations, leaders with trends investigation and a team with both commerce and art brain are needed. For operation, clear business model is needed, not only define clear key resources and key process, but build the backup platform is the key factor of operating in the long run. 溫肇東 2011 學位論文 ; thesis 113 zh-TW |
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碩士 === 國立政治大學 === 科技管理研究所 === 99 === SimpleLife festival, a big cultural two-day event in Taipei Huashan1914 Creative Park every two years since 2006, which attracts more than 30000 people and generates considerable income. It is a collaborative creation on lifestyle aesthetics which combines music, markets, exhibitions and lectures, and the scale and business model are very innovative in Taiwan. Hence, what are the values from this event and how to co-create it are the precious issue.
This research explains: (1) What values do SimpleLife festival create and who are the stakeholders? (2) What are the values for stakeholders? (3) How does conductor co-create with stakeholders? (4) For conductor, what are the key factors to maximize value of holding SimpleLife festival?
The findings of this research demonstrate:(1) Participants, sponsors(7-ELEVEN), place provider(Huashan1914 Creative Park), and internet platform(StreetVoice) are the stakeholders of SimpleLife Festival, they gathered by identifying the same lifestyle concept. It creates brand value of lifestyle and promoting value. (2) Participants get income and promoting value; sponsors get income and generate branding; place provider gains awareness and core competence, and backup platform increases stickiness from users. (3) The conductor co-creates with stakeholders by utilizing four powers: build platform, enhance engagement of stakeholders, interacting frequently, and provide values. (4) For organizations, leaders with trends investigation and a team with both commerce and art brain are needed. For operation, clear business model is needed, not only define clear key resources and key process, but build the backup platform is the key factor of operating in the long run.
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author2 |
溫肇東 |
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溫肇東 Kao, Yu Ting 高于婷 |
author |
Kao, Yu Ting 高于婷 |
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Kao, Yu Ting 高于婷 The value co-creation of SimpleLife Festival |
author_sort |
Kao, Yu Ting |
title |
The value co-creation of SimpleLife Festival |
title_short |
The value co-creation of SimpleLife Festival |
title_full |
The value co-creation of SimpleLife Festival |
title_fullStr |
The value co-creation of SimpleLife Festival |
title_full_unstemmed |
The value co-creation of SimpleLife Festival |
title_sort |
value co-creation of simplelife festival |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/44jd47 |
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