A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === There are almost 20 years after Direct Selling commenced in China, due to complicated and restricted regulatory issues, the image of Direct Selling is always being argued and the perception of consumer is disadvantage for the development of Direct Selling...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2010
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39190970295976313450 |
id |
ndltd-TW-099NCCU5388004 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-099NCCU53880042015-10-13T18:49:18Z http://ndltd.ncl.edu.tw/handle/39190970295976313450 A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China 兩岸直銷業實行企業社會責任之比較 —以安利中國為例 Chen, Liang Chih 陳良志 碩士 國立政治大學 經營管理碩士學程(EMBA) 99 There are almost 20 years after Direct Selling commenced in China, due to complicated and restricted regulatory issues, the image of Direct Selling is always being argued and the perception of consumer is disadvantage for the development of Direct Selling in China. Recently some of Direct Selling companies have heavily involved corporate philanthropy and social responsibility, which are very instrumental for securing the recognition of general public today and enhancing the sustainability of the Direct Selling development in future in China. Furthermore, the experiences on the Corporate Social Responsibility of the Direct Selling in China are the best practice for penetrating the domestic market in Taiwan and new development in the Mainland China. It is applied to compare the planning & execution of Corporate Social Responsibility through Global Reporting Initiative between Taiwan and China : analyze the unique features of benchmark company of Direct Selling in China we select and find its comparison with Direct Selling companies of Taiwan and summary the 9 key success factors of the implementation of Corporate Social Responsibility as following : 1. Elevate the standard of business ethic and build the concept of social responsibility. 2. Select the Corporate Social Responsibility as one of the corporate strategies. 3. Develop the dedicated organization & platform for the execution of Corporate Social Responsibility. 4. Build the unique features and core competences of volunteer taskforce within Distributor/Employee. 5. Ensure the product-guarantee and service-quality are the basic of social responsibility. 6. The establishment of full consumer protection system. 7. Conduct the best corporate philanthropy activity in connection with unique features of product & customer and corporate culture. 8. Respect Chinese culture & custom and China government. 9. Promote the execution & results of Corporate Social Responsibility or Corporate Philanthropy. 林淑姬 2010 學位論文 ; thesis 84 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === There are almost 20 years after Direct Selling commenced in China, due to complicated and restricted regulatory issues, the image of Direct Selling is always being argued and the perception of consumer is disadvantage for the development of Direct Selling in China. Recently some of Direct Selling companies have heavily involved corporate philanthropy and social responsibility, which are very instrumental for securing the recognition of general public today and enhancing the sustainability of the Direct Selling development in future in China. Furthermore, the experiences on the Corporate Social Responsibility of the Direct Selling in China are the best practice for penetrating the domestic market in Taiwan and new development in the Mainland China.
It is applied to compare the planning & execution of Corporate Social Responsibility through Global Reporting Initiative between Taiwan and China : analyze the unique features of benchmark company of Direct Selling in China we select and find its comparison with Direct Selling companies of Taiwan and summary the 9 key success factors of the implementation of Corporate Social Responsibility as following :
1. Elevate the standard of business ethic and build the concept of social responsibility.
2. Select the Corporate Social Responsibility as one of the corporate strategies.
3. Develop the dedicated organization & platform for the execution of Corporate Social Responsibility.
4. Build the unique features and core competences of volunteer taskforce within Distributor/Employee.
5. Ensure the product-guarantee and service-quality are the basic of social responsibility.
6. The establishment of full consumer protection system.
7. Conduct the best corporate philanthropy activity in connection with unique features of product & customer and corporate culture.
8. Respect Chinese culture & custom and China government.
9. Promote the execution & results of Corporate Social Responsibility or Corporate Philanthropy.
|
author2 |
林淑姬 |
author_facet |
林淑姬 Chen, Liang Chih 陳良志 |
author |
Chen, Liang Chih 陳良志 |
spellingShingle |
Chen, Liang Chih 陳良志 A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
author_sort |
Chen, Liang Chih |
title |
A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
title_short |
A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
title_full |
A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
title_fullStr |
A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
title_full_unstemmed |
A comparative study on the practices of corporate social responsibility in direct selling industry between China and Taiwan — the case of Amway China |
title_sort |
comparative study on the practices of corporate social responsibility in direct selling industry between china and taiwan — the case of amway china |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/39190970295976313450 |
work_keys_str_mv |
AT chenliangchih acomparativestudyonthepracticesofcorporatesocialresponsibilityindirectsellingindustrybetweenchinaandtaiwanthecaseofamwaychina AT chénliángzhì acomparativestudyonthepracticesofcorporatesocialresponsibilityindirectsellingindustrybetweenchinaandtaiwanthecaseofamwaychina AT chenliangchih liǎngànzhíxiāoyèshíxíngqǐyèshèhuìzérènzhībǐjiàoyǐānlìzhōngguówèilì AT chénliángzhì liǎngànzhíxiāoyèshíxíngqǐyèshèhuìzérènzhībǐjiàoyǐānlìzhōngguówèilì AT chenliangchih comparativestudyonthepracticesofcorporatesocialresponsibilityindirectsellingindustrybetweenchinaandtaiwanthecaseofamwaychina AT chénliángzhì comparativestudyonthepracticesofcorporatesocialresponsibilityindirectsellingindustrybetweenchinaandtaiwanthecaseofamwaychina |
_version_ |
1718037852141387776 |