Consumer-based brand equity of food industry manufacturer brand and retailer private brand

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === Recent change in the consumer-based retail market trend has redefined consumers’ perception of the meaning of brand. War over brand equity between the manufacturer and the retailer has evolved to another level. As retailers’ private brand (PB) takes on a n...

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Bibliographic Details
Main Author: 廖怡禎
Other Authors: 李仁芳
Format: Others
Published: 2011
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