The Development and Future Trend of Mainland Electronic Components for Automotive: Take A Company As An Example

• Main Author: 張靜瑜
• Other Authors: 季延平
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/43248345169067362345

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 99 === Good business strategy to the development of enterprises and trends in the direction of a long-term planning, so that enterprises in the external business enviro nment change process can give full play to its internal strengths in order to facilitate enterprises to maintain sustained and steady development. For the domestic auto electronics parts industry, because many manufacturers, the overall strength is not strong, intense market competition, leading to the overall viability of the business is weak, so a clear and practical strategies for the auto electronics parts manufacturer has a decisive role. This paper is divided into five parts to study the A auto electronics parts corporate development strategy in that area. Chapter 1 Introduction, this paper mainly introduces the research background, research significance and research methodologies. The second Chapter review and overview some of the major management-related theory of corporate strategy. First, define the meaning and characteristics of corporate strategy, business strategy,intro duced the major schools of management theory, analysis of the general process management, corporate strategy, finally, an overview of Porter's "five forces"compe tition model. Chapter 3 focused on analyzing A auto electronics parts company's external competitive environment. Here, mainly from the automotive industry analysi s of the macroeconomic situation and future market trends, competition situation analysis of auto electronics parts industry, to analyze these two aspects, focusing on combining Porter "Five Forces" competition theory, analyzes the auto electronics parts industry, analysis of internal competition. the emphasis on the A auto electronics parts company to conduct SWOT analysis. first introduced the basic situation of auto parts company, and then focus on the A auto electronics parts company conducted a SWOT analysis of the strategic position. this article focus on the former paper based on the study presented A auto electronics parts company's business development strategy for the choice and implementation. First, clear the A auto electronics parts company's development requirements of strategic options, ideas and goals, points out A auto electronics parts company's development strategy options, and then analyzed the A auto electronics parts company's development strategy implementation of the key issues, concludes with the A auto electronics parts companies implement safeguar d measures. With a view to the adoption of this research for the A auto electronics part s company as well as other domestic auto parts enterprises for development and imple mentation of the strategic choice to provide a little theoretical guidance and practical reference value.