Examining the tourism marketing communication program of Taiwan from the globally integrated marketing communication perspective
碩士 === 國立政治大學 === 國際傳播英語碩士學位學程(IMICS) === 99 === Tourism industry, one of the most rapid growing economic activities around the world, brings countries foreign exchange and creates million jobs. Due to the huge profit involved, more and more countries recognize the importance of tourism marketing an...
Main Authors: | Lin, Pei Chun, 林珮君 |
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Other Authors: | Chang, Yuh Miin |
Format: | Others |
Language: | en_US |
Online Access: | http://ndltd.ncl.edu.tw/handle/07357143939281440278 |
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