The Influence of Brand Community Integration and Web Quality on Brand Loyalty in Virtual Brand Communities
碩士 === 國立中興大學 === 科技管理研究所 === 99 === The prevalence of Internet use allows brand admirers to take advantage of this online platform and build virtual communities centered around brands. These virtual brand communities not only function as information exchange centers for brand lovers, but member int...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79039390384095566333 |