Convenience Store Management Tactic
碩士 === 國立中興大學 === 財務金融系所 === 99 === Taiwan has the highest density of Chain Convenience Stores (CCSs) in the world with keen competition, CCSs’ operation patterns have high similarity with little differentiation, especially when the market players continue expanding their stores. Hence, franchisees...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/bau8x9 |
| Summary: | 碩士 === 國立中興大學 === 財務金融系所 === 99 === Taiwan has the highest density of Chain Convenience Stores (CCSs) in the world with keen competition, CCSs’ operation patterns have high similarity with little differentiation, especially when the market players continue expanding their stores. Hence, franchisees are facing the challenges for survival.
This thesis conducts a research on the business strategy of CCSs, adopting different operation strategies for franchisees of CCSs, using a case study for the analysis of Taichung company, and establishing various operation strategies by company’s own operation strategy、expansion model、cooperation partner…etc. These strategies will be helpful for franchisees’ actual operation and make them stay competitive.
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