Convenience Store Management Tactic

Convenience Store Management Tactic

碩士 === 國立中興大學 === 財務金融系所 === 99 === Taiwan has the highest density of Chain Convenience Stores (CCSs) in the world with keen competition, CCSs’ operation patterns have high similarity with little differentiation, especially when the market players continue expanding their stores. Hence, franchisees...

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Bibliographic Details
Main Authors: Ta-Chou Huang, 黃大洲
Other Authors: Junming Hsu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/bau8x9
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spelling ndltd-TW-099NCHU53040042018-04-10T17:21:04Z http://ndltd.ncl.edu.tw/handle/bau8x9 Convenience Store Management Tactic 便利商店的經營戰略 Ta-Chou Huang 黃大洲 碩士 國立中興大學 財務金融系所 99 Taiwan has the highest density of Chain Convenience Stores (CCSs) in the world with keen competition, CCSs’ operation patterns have high similarity with little differentiation, especially when the market players continue expanding their stores. Hence, franchisees are facing the challenges for survival. This thesis conducts a research on the business strategy of CCSs, adopting different operation strategies for franchisees of CCSs, using a case study for the analysis of Taichung company, and establishing various operation strategies by company’s own operation strategy、expansion model、cooperation partner…etc. These strategies will be helpful for franchisees’ actual operation and make them stay competitive. Junming Hsu 徐俊明 2011 學位論文 ; thesis 35 zh-TW
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language zh-TW
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description 碩士 === 國立中興大學 === 財務金融系所 === 99 === Taiwan has the highest density of Chain Convenience Stores (CCSs) in the world with keen competition, CCSs’ operation patterns have high similarity with little differentiation, especially when the market players continue expanding their stores. Hence, franchisees are facing the challenges for survival. This thesis conducts a research on the business strategy of CCSs, adopting different operation strategies for franchisees of CCSs, using a case study for the analysis of Taichung company, and establishing various operation strategies by company’s own operation strategy、expansion model、cooperation partner…etc. These strategies will be helpful for franchisees’ actual operation and make them stay competitive.
author2 Junming Hsu
author_facet Junming Hsu
Ta-Chou Huang
黃大洲
author Ta-Chou Huang
黃大洲
spellingShingle Ta-Chou Huang
黃大洲
Convenience Store Management Tactic
author_sort Ta-Chou Huang
title Convenience Store Management Tactic
title_short Convenience Store Management Tactic
title_full Convenience Store Management Tactic
title_fullStr Convenience Store Management Tactic
title_full_unstemmed Convenience Store Management Tactic
title_sort convenience store management tactic
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/bau8x9
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AT huángdàzhōu conveniencestoremanagementtactic
AT tachouhuang biànlìshāngdiàndejīngyíngzhànlüè
AT huángdàzhōu biànlìshāngdiàndejīngyíngzhànlüè
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