Behavior Intention of Japanese Female tourists on Chinese Gourmet Tour
碩士 === 國立中興大學 === 行銷學系所 === 99 === The purpose of this study is to examine Japanese female tourists on their gastronomic experience while visiting the main-land China or Taiwan. Significance of three factors - age, budget, and frequency on Behavioral Intention (consisting of Service Value, Satisfact...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26986509127535480784 |