The effects of price information for promotion strategy on product purchase intention
碩士 === 國立中興大學 === 行銷學系所 === 99 === In recent years convenience stores have been impacted by competitive pressure under the external environment so that the enterprise''s managers put out various kinds of promotional strategies respond to competitors. Price promotional strategies ar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84490426965760669766 |