Marketing Model of Creative Cultural Products and Internet Brand

• Main Authors: Min-Ting Ho, 何敏婷
• Other Authors: Chin-Wen Wu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/59548552634033173493

碩士 === 國立中興大學 === 行銷學系所 === 99 === Taiwan creativity culture industry has been more emphasis ever increasingly in recent years. The internet marketing has also been more extensively applied in Taiwan corporate business operation. This research explores some precise opinions and experiences regarding marketing of many excellent creativity cultural products. It is also necessary to understand the marketing staffs’ opinions for the conducting internet marketing of creative culture commodities. This research thus aims at studying how corporate internet market should be developed by means of surveying explore opinions from the marketing operation. The research purposes include the exploring the marketing staffs’ understanding of cultural commodities and the requirements of cultural commodities, the internet marketing strategies, the means for marketing cultural commodities and the factors causing the failure and success for internet marketing of cultural commodity business operation. The qualitative analysis methodology has been adopted in this research for conducting relevant document analysis and in-depth interviews to realize the requirements of establishing a corporate internet marketing for assisting the marketing understanding the feasibility of internet marketing website model for consumers. Then, corporation can then make improvement on its own disadvantages accordingly. The ever-improving technology should promote the enterprises to reach the goal of establishing comprehensive modle by means of internet marketing and also increase the industrial added values and making academic contributions for internet marketing. This research propositions are made effort for the intention for making this essay useful reference and contribution for both academic research and internet market practices.