The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam
碩士 === 國立中興大學 === 國際農學研究所 === 99 === Agricultural cooperative is a collective economic organization established by members who share common demands and interests. Since the human factors in agricultural cooperative are very important for its success, the purpose of this study is to propose and test...
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ndltd-TW-099NCHU54160012015-10-30T04:05:20Z http://ndltd.ncl.edu.tw/handle/00349771508047899238 The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam 農業合作社社員忠誠度之影響因素:以河内及胡志明市之蔬菜產銷合作社為例 Thi Thanh Huyen Le 黎氏清玄 碩士 國立中興大學 國際農學研究所 99 Agricultural cooperative is a collective economic organization established by members who share common demands and interests. Since the human factors in agricultural cooperative are very important for its success, the purpose of this study is to propose and test a model of members’ loyalty in agricultural cooperative in Vietnam. Within the model, members’ loyalty and its relationships among knowledge, perception, satisfaction and participation of members is examined. This study found that the loyalty of members is significantly influenced by members’ knowledge, perception, satisfaction and participation directly or indirectly. Additionally the results shown that the duration of membership, percentage of vegetables sold via cooperatives and marketing agreement with cooperatives have significant moderating effects on the relationships in the members’ loyalty model. Based on findings, implications for agricultural cooperative managers are discussed. Biing-Wen Huang 黃炳文 2011 學位論文 ; thesis 72 en_US |
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碩士 === 國立中興大學 === 國際農學研究所 === 99 === Agricultural cooperative is a collective economic organization established by members who share common demands and interests. Since the human factors in agricultural cooperative are very important for its success, the purpose of this study is to propose and test a model of members’ loyalty in agricultural cooperative in Vietnam. Within the model, members’ loyalty and its relationships among knowledge, perception, satisfaction and participation of members is examined. This study found that the loyalty of members is significantly influenced by members’ knowledge, perception, satisfaction and participation directly or indirectly. Additionally the results shown that the duration of membership, percentage of vegetables sold via cooperatives and marketing agreement with cooperatives have significant moderating effects on the relationships in the members’ loyalty model. Based on findings, implications for agricultural cooperative managers are discussed.
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author2 |
Biing-Wen Huang |
author_facet |
Biing-Wen Huang Thi Thanh Huyen Le 黎氏清玄 |
author |
Thi Thanh Huyen Le 黎氏清玄 |
spellingShingle |
Thi Thanh Huyen Le 黎氏清玄 The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
author_sort |
Thi Thanh Huyen Le |
title |
The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
title_short |
The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
title_full |
The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
title_fullStr |
The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
title_full_unstemmed |
The Determinants of Agricultural Cooperative Members’ Loyalty: A Case Study on Vegetable Production and Marketing Cooperative in Hanoi and Ho Chi Minh Cities, Vietnam |
title_sort |
determinants of agricultural cooperative members’ loyalty: a case study on vegetable production and marketing cooperative in hanoi and ho chi minh cities, vietnam |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/00349771508047899238 |
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