Corporate Response to Product Harm Publicity and Consumer Reaction: An Experimental Study of Food Products

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors: Ting-TingHuang, 黃婷婷
Other Authors: Quey-Jen Yeh
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/48123774545475707619
Description
Summary:碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99