A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan

A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan

碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 99

Bibliographic Details
Main Authors: Mu-ChengChiu, 邱木城
Other Authors: Ming-Tian Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/69643434920446781401
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spelling ndltd-TW-099NCKU54570392016-04-08T04:22:28Z http://ndltd.ncl.edu.tw/handle/69643434920446781401 A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan 農特產品商店品牌形象、促銷活動對消費者購買行為之影響- 以瓜瓜園為例 Mu-ChengChiu 邱木城 碩士 國立成功大學 高階管理碩士在職專班(EMBA) 99 Ming-Tian Tsai 蔡明田 2011 學位論文 ; thesis 70 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立成功大學 === 高階管理碩士在職專班(EMBA) === 99
author2 Ming-Tian Tsai
author_facet Ming-Tian Tsai
Mu-ChengChiu
邱木城
author Mu-ChengChiu
邱木城
spellingShingle Mu-ChengChiu
邱木城
A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
author_sort Mu-ChengChiu
title A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
title_short A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
title_full A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
title_fullStr A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
title_full_unstemmed A Study of the Impact of Brand Image and Sales Promotion on Consumer Purchasing for Agricultural Products Store - An Example of KuaKuaYuan
title_sort study of the impact of brand image and sales promotion on consumer purchasing for agricultural products store - an example of kuakuayuan
publishDate 2011
url http://ndltd.ncl.edu.tw/handle/69643434920446781401
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