Trendy Fashion Business Analysis: A Case Study of Pizza Cut Five

• Main Authors: Huang, Ying-Ying, 黃盈螢
• Other Authors: Han, Anthony F.
• Format: Others
• Language: en_US
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/21449769757746539214

碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === The aim of this study is to analyze both the internal operational management and external forces of our case company named ‘Pizza Cut Five’ (PCF), through the Business Model Analysis of Alexander Osterwalder and Yves Pigneur, along with the Five Competitive Forces model of Michael Porter. We are expecting to discover if the external factors would directly influence the business model of our case company, and moreover investigate how Pizza Cut Five allocates its internal resources when facing the forces from the industry and how it increases its own competitiveness at the same time. Through these models, we shall discover the key successful factors of Pizza Cut Five, and provide valuable recommendations for its potential future challenges. Considering the internal and external key drives, we found that Trendy Fashion nowadays is in a state of stable growth and brings about a considerable profit for companies. As we shall discover, features of Trendy Fashion in Taiwan appear to conform to essences from Japan, Korea and Hong Kong. However, it is reforming and developing its own features to fit Taiwan’s domestic society. Though not every aspect of Trendy Fashion in other countries can be directly applied to Trendy Fashion in Taiwan, it is surprising to find that they share the common values of creativity and innovation. Attention to the relationship between external forces and internal factors will form the starting points of our investigation to see how our case company deals with these drives to survive in a competitive industry, and, in the meantime, keep pursuing the core values of ‘creativity and Innovation’ within the Trendy Fashion apparel industry.