Building a successful home-grown franchising system in Vietnam - A case study of PHO 24

碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === After Vietnam joined WTO in November 2007, franchising industry has achieved a very high growth rate, approximately 20% each year and it is said to be more dramatic when Vietnam meets the full commitment to WTO in 2011, allowing 100% foreign invested business. H...

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Bibliographic Details
Main Authors: Dao, Thi Thanh Tam, 陶清心
Other Authors: Wu, Muh-Cherng
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/52152484564904062679