| Summary: | 碩士 === 國立交通大學 === 管理學院科技管理學程 === 99 === According to the last five years (2007 ~ 2011) of Taiwan's IC design industry news, we can see that Taiwan's IC design industry, whether large or small IC design companies are facing a very serious challenge. However, small IC design companies have resource disadvantage compared to large-scale IC design companies, it becomes more difficult to show the flexibility in the past and facing more difficult situation. How to find a new niche product development flow to create and maintain a competitive advantage is indeed a priority.
Purpose of this study is to find systematic product development flow and tools for small IC design companies, and discuss how to apply individual tool in small IC design companies. In this study, through case study method, two new product development flows for benchmarking, 'innovation roadmap methodology' and 'Samsung Standard Design for Six Sigma', are reviewed, it will become the basis of constructing new product development flow of this study.
This study proposes "New Product Development Flow version 3.0 for IC design companies ", a total of seven phases. Leading small IC design companies to give up "component replacement" strategy and design in end-customer perspective ultimately. And proposes a new “hierarchical view of new product development”, to illustrate how this flow is located and operated in an organization.
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