Effects of Calorie Labeling on Consumers Purchasing Decisions
碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === Recently, people put more and more emphasis on health. To increase the consumer choice product rate, many factory owners have provided calorie labeling on their products. Before these issues, researchers discussed the number of calories that consumers consume i...
Main Authors: | Lin, Wei-Ren, 林韋任 |
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Other Authors: | William Jen |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/35071886973499606040 |
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