Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors
碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === This study was conducted to explore the factors that influence drivers’ intention of using driving video recorder. Based on the theory of planned behavior (TPB), this study explored how the constructs of subject norm, attitude, and perceived behavior control af...
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ndltd-TW-099NCTU54230342015-10-13T20:37:27Z http://ndltd.ncl.edu.tw/handle/02228161023492795844 Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors 汽車駕駛人使用行車記錄器意向與影響因素之研究 Hsu, Wei-Chieh 徐瑋婕 碩士 國立交通大學 運輸科技與管理學系 99 This study was conducted to explore the factors that influence drivers’ intention of using driving video recorder. Based on the theory of planned behavior (TPB), this study explored how the constructs of subject norm, attitude, and perceived behavior control affect drivers’ intention to use driving video recorder. Furthermore, this study tried to add two constructs of “traffic risk aversion” and “willingness to pay” into the model. The Structural Equation Model (SEM) was then used to verify the paths between the constructs. The study results indicate that attitude, perceived behavior control, subject norm and willingness to pay all influence drivers’ intention of using driving video recorder, and traffic risk aversion significantly affects attitude. Some marketing strategies to promote driving video recorder are also suggested based on the findings of study results. Chang, Hsin-Li 張新立 2011 學位論文 ; thesis 59 zh-TW |
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碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === This study was conducted to explore the factors that influence drivers’ intention of using driving video recorder. Based on the theory of planned behavior (TPB), this study explored how the constructs of subject norm, attitude, and perceived behavior control affect drivers’ intention to use driving video recorder. Furthermore, this study tried to add two constructs of “traffic risk aversion” and “willingness to pay” into the model. The Structural Equation Model (SEM) was then used to verify the paths between the constructs. The study results indicate that attitude, perceived behavior control, subject norm and willingness to pay all influence drivers’ intention of using driving video recorder, and traffic risk aversion significantly affects attitude. Some marketing strategies to promote driving video recorder are also suggested based on the findings of study results.
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author2 |
Chang, Hsin-Li |
author_facet |
Chang, Hsin-Li Hsu, Wei-Chieh 徐瑋婕 |
author |
Hsu, Wei-Chieh 徐瑋婕 |
spellingShingle |
Hsu, Wei-Chieh 徐瑋婕 Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
author_sort |
Hsu, Wei-Chieh |
title |
Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
title_short |
Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
title_full |
Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
title_fullStr |
Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
title_full_unstemmed |
Exploring Drivers' Intention of Using Driving Video Recorder and Its Affecting Factors |
title_sort |
exploring drivers' intention of using driving video recorder and its affecting factors |
publishDate |
2011 |
url |
http://ndltd.ncl.edu.tw/handle/02228161023492795844 |
work_keys_str_mv |
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