Research on How Website Owner Allocate the Advertising Space and Manage the Website’s Revenue of Online Advertising

碩士 === 國立交通大學 === 經營管理研究所 === 99 === Harris Interactive which is American Poll Institute found a new trend that advertiser put more efforts toward digital media gradually,also displayed almost three-forthes advertisers will be willing to continue investing the internet advertising,so the internet of...

Full description

Bibliographic Details
Main Authors: Chang, Chia-Ling, 張嘉玲
Other Authors: Tang, Ying-Chan
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/90681972463738092859