Strategic Group Analysis in Smart Grid Industry Combined with Cloud Computing Technology

碩士 === 國立交通大學 === 經營管理研究所 === 99 === This study mainly discusses and examines the strategic groups and competitive advantages of the smart grid industry combined with the cloud computing technology. We try to construct the different competitive advantages among the competing groups in this boundar...

Full description

Bibliographic Details
Main Authors: Liao, Yi-Fan, 廖逸凡
Other Authors: Tang, Ying-Chan
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/15383198331094669260
Description
Summary:碩士 === 國立交通大學 === 經營管理研究所 === 99 === This study mainly discusses and examines the strategic groups and competitive advantages of the smart grid industry combined with the cloud computing technology. We try to construct the different competitive advantages among the competing groups in this boundary basically with the financial ratios and the decomposition of the Du Pont Formula. It is our key objectives that each entrepreneur type may enlarge its competitive advantages or may improve its disadvantages and then it yields a better and sparkling operating performance from those resource configurations observed from different groups of enterprises. In this study, we demonstrate and figure out that the main resource configuration in the smart grid industry combined with the cloud computing technology consists of the following capabilities: knowledge management, supplier relationship management, assets management and client relationship management, and these capabilities above separate the companies into three groups inclusive of knowledge-leading group, asset-managing group and relation-prevailing group. We conclude that the relation-prevailing group and asset-management group reveal better financial performances but the knowledge-leading group does not perform well in finance but reveal best in market-based value, which means only the entrepreneur integrating the upward and downward supply chains and the good management of assets will it create excellent financial performances. In the field of the high-tech, knowledge management ability is important. However, life cycle in technology is short and with the ambiguity of the boundaries in industries, if the company focuses merely on R&D will end up encountering more challenges improving financial performance.