Segmentations of customer behavior using conjoint analysis for telecommunications industry
碩士 === 國立交通大學 === 經營管理研究所 === 99 === Due to the fierce competition in global telecommunications industry, the operators have been using marketing tools and offering a variety of value-added services to attract more customers. However, it is not easy to quantify consumer preferences, and collecting q...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72635597273247959217 |