Self-Positioning of International Tourist Hotels in Taiwan
碩士 === 國立交通大學 === 經營管理研究所 === 99 === This paper analyzes the self-Positioning of international tourist hotels in Taiwan at the corporate strategy level. We use the 1998 to 2007 data retrieved from Operating Report of International Tourist Hotels, in order to separate hotels as room revenue-oriented...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/19182588833738409573 |