A Case Study of Competitive Strategies of a Start-up Company in Power Management ICs

• Main Authors: Wu, Chia-Lien, 吳嘉連
• Other Authors: Chen, An-Pin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/01021543164777605796

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === In this thesis, we have investigated several case studies of a firm’s operating strategies regarding how a start-up company performed its strategy formulation and execution to overcome various growth obstacles. At first, we have some basic studies on the theories of environment analysis, competitive strategies and growth models, and then we have a brief introduction of Power Management Design Industry, including Power ICs and Devices themselves, the device functions and applications, and then the Power industrial environment. After the following financial investigations and analysis of Taiwan top 10 companies in Power Management Design Field, here we focus on the financial factors related to the company taking off from the year of company founding year, or new product development stages in the next operation periods, we tried to link the firm growth rate to firm’s core capabilities found in their public fiscal reports, including core technologies and product lines. In this study, the case study company is a new company founded in the year of Wall Street's Financial Crisis happened, major focus is on the Power Management Solution providing. At the current knowledge age, all have well understood on the operating know-how and skills in business. As a new comer, follower in the competitive markets, how to do, or what strategies would the new company adopt to win the first business on the helping the firm quickly catches the market profit as the new resources for the next investment on the new product line buildup?