The analysis of competition and merging strategy for wireless LAN IC design companies under new wireless application

• Main Authors: Cheng, Chiang-Jen, 鄭獎仁
• Other Authors: Chung, Huimin
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/79124613076388431547

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === The wireless LAN industrial has been developed for more then 10 years. The history shown IC design companies domoniate the technology trend. The marketing of WLAN was changing very fast that casued by technology improvement or user scenario changed. Basically, these changing were driven by the demand of satisification for the end user requirement such as bandwidth demand or internet application. In 2010, Apple announced iPad and Google announce Google TV, along with the popular application of smart phone. Those are driving force for WLAN market changing. Wifi is an important component in the new application. So those IC design companies faced the challenage of new market and shrinking of legacy market. How to build up capabilities which can satisify for customer’s need is an important topic for every WLAN IC design companies. The theseis is trying to build a model for how derive the market share by analysis the capability of each company and market’requirement. The thesis will derive forcast the market sharing in upcoming new market and give suggestion to get the best combination of companies to build a stong competition for new market.