A Study on Competitive Advantage Analysis for Solar Cell Company-- The Case study for G Company

• Main Authors: Wu, Chih-Chieh, 吳志傑
• Other Authors: Chen, Quang-Hua
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/79456308395103047116

碩士 === 國立交通大學 === 高階主管管理碩士學程 === 99 === Solar cell industry still highly grows in Taiwan and world-wide since 2003, because the issue of global environment and CO2 reduction. Today, solar cell became a very import emerging market for government and enterprise of Taiwan. So many companies, in Taiwan, evaluated which position of PV industry value chain would be more suitable for them to invest during last 10 years. Therefore, the science analysis to identify those enterprises’ advantages and weaknesses in this chance was the best tool for the decision making, and that will determine the success of new business or products. The “Competitive Advantage analysis”, like 5 force analysis, SWOT, BCG Matrix, is wildly applied to case study in many researches. By Weihrich’s SWOT, we tried to dicover the major competitive advantages of case company G, and provide the result and conclusion for their decision makers for reference.