| Summary: | 碩士 === 國立交通大學 === 管理學院碩士在職專班運輸物流組 === 99 === Fabric industry was important in the early stage of Taiwan economic development. Recently，the economical environment change rapidly, the fabric industry need to cost more to cover the total cost. Many competitors comes to share this market and the Taiwan fabric industry face the critical situation. The global competition age is coming, the customer requests short leadtime, flexible production process, and lower price. In this situation, how to use the strength and wisdom of Taiwan fabric industry to earn more business is the main purpose of this paper. This paper use the 7P marketing mix strategy to discuss this issue..
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