| Summary: | 碩士 === 國立中央大學 === 工業管理研究所碩士在職專班 === 99 === Taiwan''s electronics companies have mainly been based on OEM and ODM business models. Their high quality, efficiency, and flexibility are favored by major brand carriers in the world. However, these business models usually led to price competition, control cost for sub-contract to ODM manufacturers, and yearly gross profit decreases. Thus, the OEM and ODM companies are facing the pressure of making the jump from ODM to OBM. However, making the jump from OEM to OBM is not as simple as proclaiming a strategy. It requires a substantial commitment of time and resources to establish channel relationships and share-of-mind in target markets. The study is provided a clear view of the different business model of ODM and OBM, and the critical changes and action plans of the internal operational management which including strategy and organization, core processes, functional competency and information technology. The purpose of this study is to reduce the cost of the shifting process from ODM to OBM.
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