| Summary: | 碩士 === 國立中央大學 === 客家研究碩士在職專班 === 99 === Since 2002 the Council for Hakka Affairs, Executive Yuan has hold the Tung Blossom Festival between April and May every year. It brought the eco-nomic benefit for Hakka area . Currently especially nowadays , when it comes to Tung Blossom, people would associate it with Hakka. It proved that the faith of 「Hakka Identification」and the goal of 「Prosperous Hakka Villages」 which are the policies that the Council for Hakka Affairs implemented reached their achievement. In 1997, Tucheng City Taipei County which hold 「Paulownia Flower Festival in Tucheng」 gained the appraisal of first place in National Festival of Culture and Arts Activities, moreover, the promotion of the event is never ending. Though this local festival event does not contain the meaning of Hakka from the beginning, it gains highly recognition from the resident of Tucheng.
Through the methods of literature analysis, participant observation, in-depth interviews and so on, the study analyzed who governs in this festival activity which has the same subject of Tung blossom but never participates in Hakka Tung Blossom Festival? Because of the event, what effect on urban development of Tucheng has occurred?To the citizens in Tucheng, what is the main culture perspective of Paulownia Flower Festival in Tucheng?After Taipei County reorganized to New Taipei City, in the perspective of integrated information and keeping local culture, this article tries to submit a policy recommendation on whether Paulownia Flower Festival in Tucheng should be joint Hakka Tung Blossom Festival in the future.
According to the analysis, the participants of citizens are still insufficient in the process of preparing Paulownia Flower Festival in Tucheng. While it actually builds the citizens’ identification. Besides, although the tourists increase year by year, it still can not grow the local commercial opportunity due to the less cultural creative industry. Moreover, in many objective factors, this kind of local cultural activity seems to become a tendency of cultural worship. Therefore, this article also introduces some policy suggestions such as enhance the citizens’ participant, broaden the field for activities and combine with Hakka Tung Blossom Festival.
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