大學生對數位學習之學習滿意與購買意願研究-以科技接受模式探討

• Main Author: 黃松欽
• Other Authors: 廖錦文
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/32569480571185923167

碩士 === 國立彰化師範大學 === 工業教育與技術學系 === 99 === This research aims at investigating the relationships of Web-Site System Quality, Information Quality, Service Quality, Perceived Usefulness, Perceived Ease of Use, Learning Satisfaction, and Purchase Intention to Taiwanese undergraduate students. Based on questionnaire and statistical analysis, this research took Taiwanese undergraduate students who used to be e-learning learners as research population, and came out with 386 valid questionnaires in total 500 questionnaires. The collected data was analyzed by descriptive statistics, independent sample T-test, and ANOVA. The research findings are that, the learning satisfaction and purchase intention of e-learning contents toward undergraduate students with different background variables have significant difference. Besides, through examining the hypothesis by the Technology Acceptance Model (TAM), this research also found that the relationships among Web-Site System Quality, Information Quality, Service Quality, Perceived Usefulness, Perceived Ease of Use, Learning Satisfaction, and Purchase Intention have positively significant effect.