產品知識、知覺風險、知覺價值、顧客滿意度與購買意願之研究—以投資理財商品為例
碩士 === 國立彰化師範大學 === 企業管理學系 === 99 === Abstract There are several brands in the insurance market. Consumers evaluate the brand image result in the different opinions. Several firms use marketing strategy to stimulate the purchase of the consumer. However, this is major issue whther the purchase willi...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44807714185089987097 |