An Empirical Study of Mental Accounts: Evidence from Elementary School Teachers in Changhua County
碩士 === 國立彰化師範大學 === 商業教育學系 === 99 === Thaler (1985) argues that individuals divide their current and future assets into separate mental accounts and assign different levels of utility to each account. Mental accounting refers to the tendency of humans to make decisions based on mental categories. In...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18833397479870020269 |