Using MDS to Position the Brand Perception of Tea Chain Stores-A Example of Top Five Tea Chain Stores in Middle of Taiwan
碩士 === 國立彰化師範大學 === 企業管理學系國際企業經營管理 === 99 === Chinese tea has been one of the dietary culture elements for thousand of years in Chinese culture, so it integrated into the daily life and became indispensable to Chinese. Furthermore, Taiwan is also one of the major places of origin for Chinese tea whi...
Main Authors: | Tsung yu, Wen, 温宗諭 |
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Other Authors: | Dr. Ming-Teng, Wang |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/52623181013608960971 |
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