Apply Constrained Genetic Algorithm Clustering for Segmentation Marketing
碩士 === 國立彰化師範大學 === 資訊管理學系所 === 99 === As the rapidly change of the marketing environment, traditional marketing strategy and the technology are under the affect, many company all have given up the Mass marketing and Differentiation, and then change to the Target marketing. The target marketing can...
Main Authors: | Hsiu-Jung Wei, 魏秀容 |
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Other Authors: | Wen-Yau Liang |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/21751052849596076410 |
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