The Effects of Service Guarantee and Compensation Level on Consumers’ Purchase and Guarantee Invoking Intention-Moderating Effect of Bond Credibility
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 99 === The characteristics of service, such as intangibility and heterogeneity, make the customers difficult to evaluate service and therefore increase uncertainty and risk. It is challenge for enterprises to signal a message to reduce customers’ perceived risk wit...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/39767698802054044177 |