The Influences of Advertising Appeals, Product Attributes and Self Construal on the Advertising Effects and Consumers’ Behavioral Intentions
碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === Broadly looking into the past literature which examined the relationship between self-construal and advertising effect remains scarce - greater part of the past studies addressed self-construals was conducted in educational psychology. The purposes of the study...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56189755044258443378 |