Investigating the Players Participate in Open Beta Testing of Online Game

• Main Author: 郭怡君
• Other Authors: Shu-Lu Hsu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/00244641360671244722

碩士 === 國立嘉義大學 === 行銷與運籌研究所 === 99 === In the software development process, the testing have integrated the design and commercial functions. The testing system is to find the error and the amendment before the game issue. On the other hand, it is to promote the new game by the players participation. In the domestic game market, the online game industry often spend a lot of money on the advertising budget and invest the spokesperson heavily. The purpose of game testing commercial is that the study will be conducted spokesperson attraction, emotional message appeals and players motivation which affect the players participate in open beta testing intentions. Experiment survey is adopted in this research. The research subject is limited online game players and analog TV show with a real online game commercial as tool. 236 valid questionnaires are collected after the research. Based on the result of the study, we can find the online game commercial spokesperson attraction and emotional message appeal the players positively and affect the attitude of open beta players significantly. Furthermore, the attitude of open beta players’ stimulate the tries intention positively and debugging intention of the players. In addition, the players’ motivate are not significantly influence the tries intention and debug intention of the game players.