The resort hotel’s Experience Marketing and Brand Image Influence on Customer Loyalty: An Empirical Study of Chateau Beach Resort Hotel in Kenting
碩士 === 國立嘉義大學 === 管院碩士在職專班 === 99 === Because of “Cape No. 7”, Chateau’s brand become famous, but the temporary fame is unable to support sustainable management. Therefore Chateau using experience market attracts people to visit this hotel, and try to effect brand image to raise the consumers’ loyal...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20189850710797778686 |