Summary: | 碩士 === 國立嘉義大學 === 觀光休閒管理研究所 === 99 === Over the past , the tourism industry is a no chimney industry in society, and as tourism activities continue to grow at the same time, many resources without proper planning and by any development, gradually made the local ecological environment suffered substantial damage. Taiwanese ecological resources are rare in the world, the Government also strongly recommend coastal geological environment, butterfly, the bird watching, marine ecology of the eco-tourism trip. And the Penghu islands, the special coastal basalts geological environment, the Wangan, the East Ping Island green turtles come ashore to lay eggs that the phenomenon also shows Penghu great potential for ecotourism development.
The main purpose of this study is "eco-tourism cognition" , "environmental attitude" and the residents’ "participation" relationship of there, and view the local residents of Penghu, "eco-tourism cognition " by the possibility of "environmental attitudes" and then of "participation" ecological tourism development. By the results of this study, providing the Government how to develop eco-tourism in Penghu, a reference to the development of management strategies. In this study, residents of Penghu sample Stratified Proportional Sampling method, five townships and one city of Penghu County. The empirical framework to obtain the support of empirical results are the following four: 1. Penghu residents’ "eco-tourism cognition" positively impact on the "environmental attitude." 2. Penghu residents’ "eco-tourism cognition" positively impact on the "participation". 3.Penghu residents’ "environmental attitudes" positively impact on the "participation". 4. Penghu residents’ "environmental attitude" is the mediator between "eco-tourism cognition" and "participation".
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