| Summary: | 博士 === 國立東華大學 === 企業管理學系 === 99 === Advances in technology have attracted more e-banking users in an e-Commerce context. Measuring service quality enhances delivering superior services to achieve competitive advantages. Studies on Internet service quality provide an adequate framework for measuring web site interactivity. However, no consensus exists to date regarding electronic service quality dimensions. Antecedents of service quality are better conceived than their components in an offline context. However, no study has proven a similar phenomenon in an online context. Only a few articles on e-Service Quality (e-SQ) address the antecedents and consequences directly. Therefore, this study explores the antecedents of e-SQ by considering the e-SQ construct as a dependent variable and examines the consequence construct by considering e-SQ as a mediator. The proposed research framework identifies the antecedents and consequences of e-SQ for e-banking based on Grounded Theory analysis in Study 1. A quantitative Study 2 performs triangulation validity on qualitative Study 1. The research findings of antecedence constructs (system quality, information quality, and cognitive trust) affect e-SQ. Consequence constructs (perceived value, affective trust, satisfaction and loyalty) with the mediator of e-SQ are also examined.
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