The Study of Antecedents of Organizational Commitment for Life Insurance Salesman

• Main Authors: Hsiu-Chuan Yang, 楊秀娟
• Other Authors: Ting-Son Wang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/01654736566390370001

碩士 === 國立東華大學 === 企業管理學系 === 99 === The research developed a conceptual model to study the relationships among organizational Commitment, internal Marketing, and job involvement. The model integrated marketing of interal customer, behavior based job involvement, and organizational Commitment. The research analyzed using structural equation models. The results are as follows：(1) The relationship of internal Marketing would positive impact affective commitment. (2) The relationship of internal Marketing would positive impact continuance commitment. (3) The relationship of internal Marketing would positive impact normative commitment. (4) The relationship of job involvement would positive impact affective commitment. (5) The relationship of job involvement would positive impact continuance commitment. (6) The relationship of job involvement would positive impact normative commitment.