Why Do Consumers Donate? The Effects of Donation Location and Situation in Cause-related Marketing Campaigns
碩士 === 國立東華大學 === 國際企業學系 === 99 === Cause-related Marketing (CRM) is a part of corporate social responsibility (CSR). Though CRM campaign has been flourishing, the effectiveness of CRM has been in question in recent years. The study aims to identify factors that may comprise an effective CRM campa...
Main Authors: | Pei-Shan Lee, 李佩珊 |
---|---|
Other Authors: | Chin-Jung Luan |
Format: | Others |
Language: | en_US |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/39660217220676724858 |
Similar Items
-
Charitable Appeals and Cause-Related Marketing Effect on Consumer''s Donation Intention
by: Yi-jen Li, et al.
Published: (2011) -
The effects of donation proximity on attitudes toward caused-related campaign
by: Kuan-Ying, Chen, et al.
Published: (2014) -
Complex Contagion of Campaign Donations.
by: Vincent A Traag
Published: (2016-01-01) -
Online cause-related marketing : the impact of donation amount and congruence on consumers' response
by: Wilson, Ndasi
Published: (2017) -
The Effect of Cause-related Marketing:The Influence of Donation Level, Advertisement’s Theme and Product Category
by: Pei-Hsuan Chien, et al.
Published: (2006)