A Study on Auction Strategy of Keyword Search for Sponsors
碩士 === 南華大學 === 資訊管理學系碩士班 === 99 === Online advertising has been one of the few advertising platforms that have shown revenue growth fast over the past years. Especially, Search engines including Yahoo and Google utilize the Keyword Auction for ranking the advertisements displayed around the searc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56835705820188457837 |