The study on the relationship of tourists’ leisure involvement, experience, and experiencing well-being for hot springs

• Main Authors: Yu-Ting Huang, 黃鈺婷
• Other Authors: 沈進成
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/57835229805743879320

碩士 === 國立高雄餐旅大學 === 旅遊管理研究所 === 99 === Well-being is always people’s goal in life. In recent years, people are facing more and more stress from work and life, therefore, the need for stress releasing health tourism is gradually increasing. This shows that health tourism has become a very important part in life. The core value of tourism is to provide visitors an unforgettable wonderful experience. While visitors sense the health benefit of tourism, whether if they can further enhance their sense of well-being in life at the same time is a valuable subject to explore. With the vigorous development of tourism, whether if the tourism can attract visitors to continuously involve in tourism activities, allow visitors to create interest in the tourism activities and understand the value and importance of leisure activities, and then willing to involve in tourism activities, are all important aspects to enhance visitors’ experience and sense of well-being. In the light of the growing importance of sense of well-being in tourism researches, this study proposed the concept of sense of well-being experience, and choose visitor from hot spring tourism as research subject. Data consisted of 600 questionnaires taken from grassroots people, and threre are 520 effective questionnaires. Study results include the following：（1） An experiencing sense of well-being measurement which came from article ad item analysis and factor analysis is described as 8 following factors: individual growth, personal relationship, health, stress-released, fun, values, satisfaction, and leisure environment.（2）In the linear structural equation, leisure involvement is noticeable on centrality, experiencing is significant by think experience, and sense of well-being is noteworthy of leisure environment. （3）Use leisure involvement as segmentation variable, 350 people being classified as high involvement, 170 people as low involvement. （4）High involvement and low involvement are both significant of leisure involvement, experience and sense of well-being experience. （5） In the linear structural equation, leisure involvement effects experience positively, experience effects sense of well-being experience positively. leisure involvement effects sense of well-being experience positively. And experience is important variable for leisure involvement to effect sense of well-being experience. The measurement table for sense of well-being experience this study established could be the foundation for future researches regarding tourism sense of well-being. The result of this study could also be a reference for related business owners to promote visitors’ leisure involvement, experience and sense of well-being experience.