The study on brand auction value effect factors

碩士 === 國立高雄第一科技大學 === 企業管理研究所 === 99 === In recent years, the importance of the brand of the business has become a popular business development strategy. Since 2006, the American Intellectual Capital Business Ocean Tomo, LLC began to mark the auction items, and made a great brand to develop the scal...

Full description

Bibliographic Details
Main Authors: Jia-Man Hong, 洪嘉縵
Other Authors: Shih-Chang Lung
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/06965340453325540969