The Effect of Perceived Quality on Purchase Intention through Meaningfulness of Brand Name as Indicator - the Case of Facial Cleaner Brands
碩士 === 國立高雄第一科技大學 === 國際管理碩士學位學程 === 99 === Previous studies have indicated the relationship between perceived quality and purchase intention. However, less research discusses the effect under the meaningfulness of brand name as a precondition. The meaningfulness of a brand name could be divided int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42798078291263725148 |