Investigating the Impact of Spokespersons'' Attractiveness and Product-Identity Related on Advertising Effectiveness: A Perspective of Consumer Heuristics
碩士 === 國立高雄第一科技大學 === 行銷與流通管理研究所 === 99 === In the age of informational explosion and faced with the variety of goods around us, so the issues of how to guide consumers to make choices limited by the shortly time become a major challenge for manufacturers. Although, companies perhaps adopt various m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71782305336497143834 |
