| Summary: | 碩士 === 國立高雄師範大學 === 地理學系 === 99 === In Taiwan’s spectacles industry history, there are nearly 260 manufacturers, more than 60% of which are located in Tainan. Based on it, Tainan is labeled as “spectacles industrial settlement”, which created a supply chains. The report here is to clarify the spectacles industry development and adversity in Tainan, and to explain how the manufacturers adjust themselves to the highly competitive markets.
To understand the spectacles present development and property in Tainan, three ways are discussed. First, both the historical documents and the report of “Industry-Commercial Investigation” from 1971 to 2006 are offered. Second, the Map Overlaying Analysis has us understand the industry structure in Tainan. Third, Porter’s ‘Diamond Theory’ is applied to analyze the strategies of the manufacturers to the unstable markets after deeper interviews.
My investigation shows that Taiwan’s spectacles industry reached a mature stage in 1970 because of their sale strategy—selling by large volume, gaining at low profit, and of items they sold only on sunglasses and industrial glasses. Although the process of spectacles industry in Tainan is similar to that of other industries—both stated from northwest areas and then gathered in southwest areas, the manufacturers are seldom located in industrial district; rather, they tend to aggregate in convenient transportation network on the basis of one assembly line. The interviews with the manufacturers tell us the common problems: higher and higher cost, risky of losing techniques and vicious competition. The only solution to the impact for them is to improve their products, invent new items and make use of MIT (Made in Taiwan) mark. By doing so, they can sustain their business and attract the Taiwan manufacturer in mainland China back to Taiwan.
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