| Summary: | 碩士 === 國立屏東教育大學 === 社會發展學系 === 99 === The purpose of this study was to explore the current situation of the traveling motivations and the satisfaction for the tourists to the Dapeng Bay National Scenic Area. This study also inquired the effect of personal background variables on tourists’ traveling motivations and the satisfaction respectively.
The questionnaire was designed to collect the data from the tourists at the Dapeng Bay National Scenic Area. By means of random sampling, 521 copies were valid. The collected data were analyzed with descriptive statistics, t-test, one-way ANOVA and Pearson correlation by SPSS for Windows 17.0. The findings indicated as follows:
1. The travel motivation of the tourists is below the average.
2. The travel satisfaction of the tourists is below the average .
3. In “ "emotional communication" in the stratification plane, the month income 20,000 below tourist''s traveling motive is higher than the month income 4 - 60,000 tourists.
4. In “ "emotional communication" in the stratification plane, the unmarried tourist is higher than the married tourist.
5. In “the recreation facility” in the stratification plane, an age 21-30 year-old tourist higher than 31-40 year-old tourist.
6.The more the tourist’s travels motivation stronger, the more they can enhances the degree of satisfaction.
Finally, according to the above conclusions, make specific recommendations to as the Dapeng Bay National Scenic Area Administration, Business manager and also the future researchers.
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