The Research of Discussing the Brand Equity Management of Taiwan Cultural Creativity Industry Based on the Perspective of Aesthetics

碩士 === 國立屏東科技大學 === 企業管理系所 === 99 === The cultural and creative industries, particularly with the combination of culture and creativity, have been accompanied with highly additional knowledge economy in recent years and will further develop the potential of our nation, thus creating opportunities f...

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Bibliographic Details
Main Authors: Li-Li Song, 宋莉麗
Other Authors: Chan-Wei Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/20898268564746488435